Anti-aging skin-care supplement Imedeen is launching a 90-day challenge to encourage women to do more for themselves by adding Imedeen Time Perfection tablets to their daily skin-care routine.
Launching March 14, the challenge asks women to purchase a three-month product supply and enroll for the program online at YouCanDoMore.ca.
Participants will be asked to complete a questionnaire every 30 days. Imedeen will provide expert skin-care advice via e-mail, as well as online monthly skin evaluations, to monitor results.
“This is a way that we can explain to people how Imedeen works and how they can benefit from using it,” said Pat Browne, vice-president, marketing, Nordic Selfcare Institute, distributors of Imedeen. “We’re sold on the idea of quick fixes, and truthfully your skin doesn’t quick fix anywhere; it takes about three months for your skin cells to regenerate.”
Customers will receive a full refund if they are not satisfied with their results after the 90-day trial, said Browne.
Imedeen’s retail partners, Shoppers Drug Mart and Pharmaprix, will promote the challenge through complimentary onsite skin analysis, point-of-purchase materials, coupons and in-store events in Vancouver, Calgary, Edmonton, Toronto and Montreal.
Imedeen Time Perfection tablets retail for $95 for a 30-day supply. However, consumers can buy a two-month supply and receive the third for free when they purchase Imedeen at Shoppers and Pharmaprix.
Public relations activities, handled by The Siren Group Inc., include
