Coke and Pepsi, two giants of the pop world, have each added a pop star to their marketing arsenal in recent months. Pepsi was first, signing Beyoncé late last year to a multi-year deal reportedly worth $50 million. In January, Coca-Cola countered via a deal with country crossover sensation Taylor Swift to push Diet Coke.
Kanye West infamously made it clear during the 2009 MTV Video Music Awards that he prefers Beyoncé (“Imma let you finish that Diet Coke, Taylor…”) but will the two pop diva’s a ffect sales? Here’s how the two sides match up in the latest battle of the Cola Wars.
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