KFC Canada combines the gridiron with grub as an official sponsor of the Bills Toronto Football Series.
Over the next four weeks, more than 100 KFC restaurants in the Greater Toronto Area will offer customers the exclusive KFC Big Bills Fill meal and a chance to win one of 125 pairs of tickets to see the Buffalo Bills play the Miami Dolphins on Dec. 7 at the Rogers Centre in Toronto.
The KFC Big Bills Fill meal consists of the Big Crunch Premium Chicken Sandwich, one piece of Original Recipe Chicken, fries, salad and a 32-ounce drink.
“Partnering with the Bills Toronto Series provides KFC Canada with an excellent way to connect with customers, especially the key target of males under 30, who are passionate about NFL football,” said Steve Langford, president of Priszm Income Fund, owner of KFC Canada, in a release.
The KFC Big Bills Fill program will be supported with in-restaurant and menu-board signage featuring the Bills Toronto Series logo. Customers purchasing the meal will receive a PIN number they can enter at KFC.ca for a chance to win a pair of tickets.
Starting Nov. 28, the KFC customers will also get a chance to win tickets to Super Bowl XLIV in Miami, in 2010.
As part of the sponsorship agreement KFC Canada will receive video and LED ribbon board advertising spots at Rogers Centre for Bills Toronto Series games.
