KFC is kicking off the long weekend with its first integrated in-store contest, “The KFC Bucket List,” which offers customers a one-in-five chance to win a variety of prizes.
The national promotion will be supported by a massive TV, radio, in-store, social media and digital advertising campaign under the tagline “The KFC Bucket List. Where Will It Take You?”
Consumers who purchase any bucket or combo meal will receive a peel-and-reveal game card and a chance to win prizes including build-your-own vacations worth $10,000 or more than 250 experiences by Try That!, which can be redeemed for everything from zip lining to balloon rides.
KFC is promoting the contest heavily on Facebook, Instagram and Twitter, inviting customers to socially share their KFC experiences.
David Vivenes, CMO of Yum Canada (KFC’s parent company) said the promo is a way of giving back to loyal customers and encourages them to talk about and create exciting life experiences.
“We are dedicated to building an iconic brand in Canada and connecting emotionally with consumers. This was an appropriate time to take it to the next level and build a platform to connect with our customers.”
KFC worked with Grip Limited on the TV spots and all digital/social media.
In store-promotion was a collaboration with Match-Ignite. MediaCom did the media buy. Strategic Objectives is handling PR for the campaign.
The campaign runs May 13 to June 16.
