By the end of 2016, Kraft will eliminate synthetic colors found in its Kraft Dinner Original brand.
This is the last year the original version of Kraft Mac & Cheese sold in the U.S. will contain artificial preservatives or synthetic colours.
In January, Kraft says its macaroni and cheese will be colored using paprika, annatto and turmeric.
The company is already selling a version, Kraft Mac & Cheese Boxed Shapes, with no artificial flavours, preservatives or synthetic colours.
The Canadian macaroni and cheese version, called Kraft Dinner Original, will eliminate synthetic colours by the end of 2016.
There has been a huge shift away from processed foods in the U.S. and larger food producers are trying to follow their customers in that direction.
Kraft Foods Group Inc. is based in Northfield, Illinois.
