Tomorrow is your last chance to submit work for the 2009 Marketing Awards. Entry details are available online at: themarketingawards.ca.
Winners will be announced at a June 9 gala at the Varsity Cinemas in Toronto, sponsored by Cineplex Media.
The 2009 Awards will see the introduction of new categories for cinema, “other broadcast”—which includes video shown online—and the new Excellence in Brand Creativity.
Co-chairs Frédéric Girard, a senior Montreal art director, and Patrick Scissons, vice-president and group creative director of BBDO Toronto, say the Brand Creativity award will recognize brands that have demonstrated a desire to move beyond the status quo.
“There’s a lingering feeling out there that awards shows and the creative recognition it brings are only for agencies,” said Scissons. “We created this category because we felt it was important to recognize that creative success belongs just as much to clients, especially given the current economic climate. Standing out and being different has never been more important.”
The list of eligible entries is potentially quite large. Partially inspired by the Titanium competition at the International Advertising Festival in Cannes, Excellence in Brand Creativity focuses on the entire body of work done on one brand, rather than a single campaign.
The award will go to a marketer who introduced a “breakthrough idea that lives outside of the traditional landscape” of advertising, or demonstrated “strong creativity through a brand’s entire body of work from the past year” across all media.
“We wanted to celebrate and reward clients and brands that are willing to challenge themselves and their respective agencies to not just talk the talk, but walk the walk.”
Judging for this award will be done by a stand-alone panel selected by Girard and Scissons from the existing 17-member Marketing Awards panel and representatives from the marketing, media and digital communities.
