Bottled water is out and natural products are in, according to BrandSpark’s survey of 25,000 Canadian consumers. But while the environment may be top of mind,value for money is still the primary motivator for buying new products. Respondents were asked if they agree or disagree with the statements below. Percentages represent those who agreed:
90% Manufacturers still have a long way to go to reduce packaging
89% There is a lot I can do with food and nutrition to prevent illness
86% I am willing to purchase reusable shopping bags to reduce my use of plastic and paper bags
83% Some companies are exploiting environmentally friendly claims for marketing purposes
81% I am becoming more concerned about pollution
68% I am becoming more concerned about the chemicals in my skin-care products
70% I prefer low-fat food and drinks
49% I believe organic products are healthier
51% I am willing to pay more for products that are environmentally friendly
57% If a brand is on sale, I will purchase it over the brand name I regularly use
66% I am trying to buy less bottled water
63% I am trying to buy products that are as natural as possible
32% I am willing to pay more for products that are organic
