LG Electronics has hired Jillian Harris, designer and co-host of Love It or List It Vancouver, to promote its new line of home appliances.
Jillian Harris
Harris, who was also a contestant on The Bachelor and later the star of The Bachelorette, will be featured in the LG Door-in-Door Refrigerator campaign, which runs until December. The integrated program includes a video vignette for paid and social media placement, digital ad placement, public relations and social media content.
“Jillian has become an increasingly trusted name in Canada around design and lifestyle,” said Court Elliott, brand communications, sponsorship and PR at LG Electronics Canada. “We feel that aligning our premium brand and products with Jillian will allow us to tell our story in a way that will be compelling for Canadians.”
Harris will work with LG to promote the new Door-in-Door refrigerator on Facebook, Twitter and Instagram, as well as her own website, JillianHarris.com. She will also take part in a media tour in early October and may do in-store visits.
“We feel that along with Jillian, we can bring the product to life in the context of home design and entertaining,” said Elliott. “Jillian is known for her style and taste and will deliver a lot of great information and tips to Canadians.”
The campaign was developed by the Toronto inter-agency team of LG Ad, LG-One public relations, Mindshare and digital support by Publicis Canada.
