The online experience has been prettied up at LiseWatier.com, which has been redesigned with greater emphasis on the company’s cosmetics offerings.
“We’ve made a lot of changes with a lot of new features, but the main change is we’ve put the products at the forefront,” said Marie-Eve Best, strategic development and communications coordinator at Montreal digital branding agency Cloudraker, which redesigned the new site. It’s the first assignment for Cloudraker, which was awarded the account following presentations by four candidates.
The agency asked consumers what they wanted, and one of the main requests was clearer product images.
The company’s history has also become less dominant on the site. “Outside Quebec, [company founder] Lise Watier doesn’t have the same visibility,” said Best. “She’ll always be tied to the company, but it was time to put more emphasis on the company’s products,” which are available in Canada, the U.S., France, Saudi Arabia and United Arab Emirates.
Navigation on the new site has been simplified, with video clips on beauty tips, a detailed product catalogue that acts as a personal beauty consultant, and a thorough search tool, added Best.
“If you click on any product, it explains how to apply it properly, what it looks like on a model and lists the contents of each product.”
Lise Watier decided to revamp its website because the old site wasn’t meeting the cosmetic company’s interactive objectives, said Ryan Rochford, Lise Watier’s communication’s manager.
“We didn’t use the site to its fullest potential, and even before the launch of the new site, we worked with Cloudraker to help with our communications plan, including our online newsletter.”
