Makeup company Lise Watier Cosmetiques has launched its first-ever national branding campaign featuring television and online creative in both official languages.
The campaign launched earlier this week and includes the tagline “The Colour of Beauty.” In the television spot, that tagline follows a series of images of women – beginning in black and white before shifting to colour – accompanied by superimposed text such as “Colour is the antidote to ho-hum” and “Colour seduces.”
The creative was developed by Toronto agency Rain 43, which won the business in May following a review.
John Farquhar, creative director at Rain 43, said Lise Watier was looking to position itself as a prestige brand that offered luxurious-but-accessible products.
“Lise Watier is a company that kind of creates colour for women and this campaign dramatizes that fact in the simplest way,” he said.
Farquhar also described the current initiative, which also includes point-of-sale material, as an “umbrella” campaign for the brand. Previous advertising efforts from the 40-year-old company have focused on specific products.
Rain 43 is currently developing a campaign for the client’s spring/summer product line that will double as a 40th anniversary campaign.
