Livia Zufferli is leaving her role as VP, marketing with Target Canada to join Rogers Communications later this month.
Starting Nov. 24, Zufferli will head up the telco’s brand portfolio and oversee brand integration and planning as its SVP, Rogers brand.
Zufferli joined the retailer’s marketing department in April 2012, and was instrumental in building Target’s presence in Canada through national marketing campaigns and also local, niche events.
Prior to joining Target, Zufferli spent a little over two years as a partner at Capital C, which recently merged with KBS, Target’s Canadian agency of record.
