In a bid to increase online sales, Loblaw and the commercial ride-sharing service Uber are currently teaming up to give shoppers free rides to the three Toronto-area stores that offer the grocer’s click-and-collect service.
The Uber rides to the stores and back home are worth up to $30 and are available from Tuesday until April 20 at the Richmond Hill High Tech, Redway Road and Leslie Street stores.
“We partnered with Loblaw for this promotion to help making grocery shopping even easier,” says Uber Canada spokesperson Susie Heath in Toronto. “A free Uber can make your shopping experience easy and this aligns well with Loblaws’ click-and-collect option.”
Loblaw did not respond to interview requests by deadline.
Heath says Uber is encouraged by the support it’s seen so far and anticipates that many Torontonians will take advantage of the promotion with Loblaw.
All click-and-collect shoppers who are new to Uber and use the service to gather their groceries will receive a voucher for $10 off their next click-and-collect purchase from Loblaw. As well, one participant in the promotion will be eligible to win $1,000 in groceries at Loblaw in Toronto.
Loblaw launched its click-and-collect program last October. It includes a website, shop.loblaws.ca, where customers can order groceries. The groceries are picked up at a drive-through and shoppers do not need to get out of their cars to retrieve their items. Instead, they press a button and employees bring the groceries to the vehicle.
Uber is increasingly getting involved in click-and-collect ventures. Last week, Uber was the “official transportation partner” at The Click & Collect Show USA in Atlanta, Ga., an event that covered click and collect, in-store pickup and locker strategies.
This article originally appeared at CanadianGrocer.com.
