Canada’s largest grocer plans to boost its position in the mobile phone market in a big way.
Loblaw said it will launch the Mobile Shop at more than 500 of its supermarkets, carrying phones from all of the major providers, including the new entrants.
The company said it will also continue to stock the PC Mobile line, as well as Bell and Solo phones it has been carrying since 2005.
Loblaw’s move comes as more carriers enter the wireless space, including Wind Mobile and Mobilicity.
The retail market for mobile phones has been changing as well, with pop-up stores for each of the new carriers appearing in Canadian cities in recent months.
