The sometimes daunting task of parallel parking becomes animal instinct through a print campaign for Chrysler Canada’s Jeep model.
Each ad shows an animal indicating to the driver how much room is left to park as a way of touting the car’s ParkView park assist system that gives drivers a wide-angle view of the area immediately behind the vehicle.
“Creatively, we needed to leave the beaten path in order to present the new technology that can help drivers no matter where they are,” said Nicolas Massey, vice-president and creative director at Publicis Montréal, the agency behind the campaign.
For this effort, the Publicis team in Montreal worked in collaboration with Erik Vervroegen at Publicis Conseil in Paris.
In addition to magazines, the campaign will also be present at Chrysler/Jeep dealerships.
