Look At This: Keep Coke’s Bear Frozen
Coca-cola Canada has set up an “arctic home display” at Carrefour Laval shopping centre featuring an ice statue of a polar bear (what else?). The temperature inside the display is lowered “for every pledge made” (pledges to what, we don’t know as the press materials are frustratingly vague… Judging from the display itself, the WWF […]
Jeromy Lloyd
February 27, 2013
Coca-cola Canada has set up an “arctic home display” at Carrefour Laval shopping centre featuring an ice statue of a polar bear (what else?). The temperature inside the display is lowered “for every pledge made” (pledges to what, we don’t know as the press materials are frustratingly vague… Judging from the display itself, the WWF or Offsetters are the likely recipients).
