Vancouver’s Science World has launched a radio and billboard campaign to promote its new Extreme Dinosaurs exhibit, but it’s the three cars that form the street marketing component that’s really grabbing attention.
“We bought a 1994 red Nissan Sentra and cut it in half,” explained Chris Staples, partner at Rethink. “It still drives and can go up to 135 km an hour.”
A sign on top of the car reads “T-Rex chomped with 6,000 pounds of force.”
Another car has a dinosaur skeleton hanging out the window like a family pet with the accompanying sign “Many dinosaurs were the size of a dog.” The third car has a large bone stacked on top of camping gear and the science fact: “Many dinosaur bones are discovered by amateurs.”
The cars took over a month to make and are part of Rethink’s ongoing “We can explain” campaign for Science World.
“It’s not easy making things come alive that have been extinct for 65 million years, but we like a creative challenge,” said Nicolas Quintal, creative director at Rethink.
