Look At This: Hellmann’s upcoming olive oil mayo work
Unilever Canada is launching an integrated campaign in August that includes digital boards, magazine ads and in-store materials in support of its Hellmann’s with Olive Oil label.
The creative from Ogilvy & Mather helps reinforce the brand’s “natural” positioning and ties it to the idea of “simple” that speaks to the ever growing health-hungry public.
In 2010, Hellmann’s removed several unpronounceable ingredients from its labels and more recently started making its olive oil products with 100% Canadian free-run eggs. Hellmann’s plans use free-run eggs in all its products by 2020.
Hellmann’s with Olive Oil launched in 2007 in response to consumer demand and is currently available in North America and Argentina.
This story can be found at: http://marketingmag.ca/brands/look-at-this-hellmanns-upcoming-olive-oil-mayo-work-58221.
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