In an effort to promote the new Sony Bravia 4K television, Newad’s experiential division is targeting business professionals on lunch and coffee breaks with pop-up shoe shine stations in Toronto, Montreal and Calgary during June and July.
Participants receive a complementary shoe shine while viewing content on a Sony Bravia 4k. The goal of the promotion, according to Newad, is to capture and maintain the attention of consumers with “significantly higher incomes.” Those too busy for a shoe shine will be able to register for an appointment later in the day, and passersby also have the opportunity view the screens, receive a complementary coffee and register to receive information and for a chance to win one of the TVs.
Between eight and fifteen activation days will take place in all three markets.
