Look At This: Shoe shine with an HD view (Sony)

In an effort to promote the new Sony Bravia 4K television, Newad’s experiential division is targeting business professionals on lunch and coffee breaks with pop-up shoe shine stations in Toronto, Montreal and Calgary during June and July. Participants receive a complementary shoe shine while viewing content on a Sony Bravia 4k. The goal of the […]

In an effort to promote the new Sony Bravia 4K television, Newad’s experiential division is targeting business professionals on lunch and coffee breaks with pop-up shoe shine stations in Toronto, Montreal and Calgary during June and July.

Participants receive a complementary shoe shine while viewing content on a Sony Bravia 4k. The goal of the promotion, according to Newad, is to capture and maintain the attention of consumers with “significantly higher incomes.” Those too busy for a shoe shine will be able to register for an appointment later in the day, and passersby also have the opportunity view the screens, receive a complementary coffee and register to receive information and for a chance to win one of the TVs.

Between eight and fifteen activation days will take place in all three markets.

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