Taco Bell Canada is getting steamy with its new promo calendar. The brand gave 12 of its biggest fans the full pinup treatment for the calendar, which features a different customer each month.
Created by Grip and shot by Toronto’s Matt Barnes, the calendar features customers dressed in firefighter uniforms holding the latest iteration of its DLT (Doritos Locos Tacos), the Fiery DLT.
This is just one in a long line of outside the box promos for the DLT. In the past, Taco Bell Canada has offered free tacos for life for fans who complete “permanent” challenges (like getting a DLT tattoo) and printed tweets on tacos from fans who complained about the lack of the DLT in Canada before launching here.
Take a look at a few shots from the calendar (available as a PDF), plus a behind-the-scenes video from the shoot.