DLT banner

Look At This: Taco Bell’s ‘Fiery’ DLT firefighter calendar

Chain gives customers the calendar pinup treatment to promote its Fiery DLT

Taco Bell Canada is getting steamy with its new promo calendar. The brand gave 12 of its biggest fans the full pinup treatment for the calendar, which features a different customer each month.

Created by Grip and shot by Toronto’s Matt Barnes, the calendar features customers dressed in firefighter uniforms holding the latest iteration of its DLT (Doritos Locos Tacos), the Fiery DLT.

This is just one in a long line of outside the box promos for the DLT. In the past, Taco Bell Canada has offered free tacos for life for fans who complete “permanent” challenges (like getting a DLT tattoo) and printed tweets on tacos from fans who complained about the lack of the DLT in Canada before launching here.

Take a look at a few shots from the calendar (available as a PDF), plus a behind-the-scenes video from the shoot.

DLT calendar 1

DLT calendar 2

DLT nov

Add a comment

You must be to comment.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs