Siren Communications has been named Canadian public relations agency of record for The Lodge at Glendorn, a five-star luxury nature resort in Pennsylvania.
Canadian PR was previously handled by a U.S.-based agency which also handled U.S. PR, says Siren Communications president Candice Best.
“The Lodge at Glendorn has decided to put a more concerted focus on the Canadian market, with strong emphasis on Toronto and the Greater Toronto Area, so it made sense to hire a Canadian firm.”
The Lodge is about a 3-1/2 hour drive from Toronto and Best says there is “significant potential to grow the brand in Canada.”
Over the next six months, Siren will be executing a strategic public relations campaign for the Canadian market.
The campaign will include an engagement program with “informed connectors,” a promotional “corporate retreats” package geared at Bay Street companies, a road trip program with a luxury car brand and a co-branded product collaboration, Best says.
In-market events will include a dinner at a private home, public cooking demonstrations and a broadcast culinary tour.
The agency will also be organizing regular media visits to the property, with an equal emphasis on winter and summer activities.
Built in 1927 in a location bordering the Allegheny Mountains, the resort has 16 “rustic-luxe” cabins and guest rooms on a 1,500-acre site that offers year-round activities. It is part of the Relais & Châteaux worldwide network of hotels and restaurants.
