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Marketer of the Year 2014: General Mills
In 2014, the company listened more and took bigger chances than ever before
Brands Articles
30 Under 30 is back with a new name, new outlook
No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.
Diageo’s ‘Crown on the House’ brings tasting home
After Johnnie Walker success, Crown Royal gets in-home mentorship
Survey says Starbucks has best holiday cup
Consumers take sides on another front of Canada's coffee war
KitchenAid embraces social for breast cancer campaign
Annual charitable campaign taps influencers and the social web for the first time
Heart & Stroke proclaims a big change
New campaign unveils first brand renovation in 60 years
Best Buy makes you feel like a kid again
The Union-built holiday campaign drops the product shots
Volkswagen bets on tech in crisis recovery
Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker
Simple strategies for analytics success
Heeding the 80-20 rule, metrics that matter and changing customer behaviors
Why IKEA is playing it up downstairs
Inside the retailer's Market Hall strategy to make more Canadians fans of its designs
