Marketing and Rogers Publishing are launching a new partnership with the National Advertising Benevolent Society with a $25,000 donation to help industry professionals in need.
Starting with the upcoming Media Innovation Awards (MIAs), Rogers will make regular donations on behalf of the judges of its award programs, including the Digital Marketing Awards and Marketing Awards in 2011.
MIA co-chairs Mark Sherman and Michael Girgis, CEOs of Media Experts and Onestop Media Group respectively, came up with the idea.
An inaugural “legacy” donation of $25,000 to the charity’s Friends of NABS campaign will be made during the MIAs gala on Nov. 18 in Toronto.
“Rogers Publishing and Marketing magazine have the opportunity to thank all the senior executives who have contributed volunteer time to the MIAs over the years–and make a significant contribution on their behalf to NABS,” said John Milne, senior vice-president, business and professional publishing of Rogers Publishing. “I want to thank our co-chairs… for initiating this wonderful idea. We are extremely proud of our new partnership with NABS and the impact we can have on individuals in need.”
NABS provides several programs for financial, professional and personal support for members of the marketing industry in need.
Mike Fenton, president and CEO of NABS Canada, said the organization assisted a record number within the industry in 2009 “and we expect a similar number in 2010.
“Partnerships are one of the key elements in our annual fundraising campaign. This significant contribution at the ‘Leaders’ Circle’ level allows us to leverage the brand name of both Rogers and Marketing magazine through one of the most respected award competitions in the Canadian advertising and media industry.”
