Marketing Bits: Arcade Fire, Celine Dion and Herman Miller

• The FWA named “We Used To Wait”–the ‘music video’ from Arcade Fire that used fancy new HTML toys to create user-specific experiences–its Site of the Year for 2010. (If you missed it in last week’s Ads You Must See , Japanese trio Sour Mirror did something similar recently.) • Auto repair brand Carstar has been collecting […]

• The FWA named “We Used To Wait”–the ‘music video’ from Arcade Fire that used fancy new HTML toys to create user-specific experiences–its Site of the Year for 2010. (If you missed it in last week’s Ads You Must See , Japanese trio Sour Mirror did something similar recently.)

• Auto repair brand Carstar has been collecting Facebook “likes” for charitable donations to the Canadian Cystic Fibrosis Foundation. It got an unexpected shout-out from none other than Celine Dion late in December, who encouraged readers of her blog to help the company out.

CraveOnline, a U.S.-based male lifestyle website (i.e. movies, music and sports), has hired a Canadian ad sales team to “further strengthen its presence in Canada.” Michael Giles, formerly of Gorilla Nation and Canwest, leads the new team.

• Yes, yes, we talk about Angry Birds a lot, but look… now it’s Lego! No, this isn’t a real product (sadly), just further proof that the most popular mobile game has absolutely broken through to pop culture. The Lego stuff is also much more fun than the unofficial BlackBerry version of the game.

• Someone’s selling a perfectly good Herman Miller Eames desk on Craigslist. I think the magazine is included.

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