• Worried that, when the .xxx domain launches this year, someone will register your brand name as their own private porn online paradise? (Imagine the brand implications of Disney.xxx!) There are ways to prevent this.
• YouTube wants to expand its pre-roll ad offering with First Watch.
• Heather Reisman, boss at Chapters/Indigo and now an editor-at-large for HuffPo’s Canadian arm, was named Distinguished Retailer of the Year by the Retail Council of Canada.
• Brace yourself (or, more specifically, your arteries). The DoubleDown is back in Canada, and KFC is eager to get McRib-style cult status as soon as possible.
• Best Buy is expanding its deal with mobile shopping tech company ShopKick to include all 1,300 of its U.S. stores. From the release: “Since launching shopkick last August, Best Buy has seen a notable influence on consumer shopping behavior. By providing unique reward incentives, offers and engaging gaming features through shopkick, Best Buy has been able to drive in-store traffic, increase consumer engagement with CE brands and products through scans, and engage with customers via their smart phones on the go. ”
• Transat has a few new brand logos… wait… does it? Hard to tell. Okay, a few tweaked logos.
• Para Paints has named Deb McCain Communications as its new PR agency of record to support its new “Your Home – Canadian Style” brand positioning.
