Marketing Bits: Miele goes after bedbugs, Apex lands Coty Canada

• Apex PR has been building a stable of beauty-focused clients (Bioré, Curel, Jergens), and late last month added Coty Canada to those ranks. • Bedbugs are the latest urban epidemic. In conjunction with the recent Bedbug Summit in Toronto, appliance maker Miele offered its filter-bagged vacuums as a prison for the little biters. • […]

Apex PR has been building a stable of beauty-focused clients (Bioré, Curel, Jergens), and late last month added Coty Canada to those ranks.

• Bedbugs are the latest urban epidemic. In conjunction with the recent Bedbug Summit in Toronto, appliance maker Miele offered its filter-bagged vacuums as a prison for the little biters.

• Toronto residents have been watching the CN Tower turn all sorts of colours at night for a few years now. Tomorrow, it will turn orange, the official colour of ABC Life Literacy Canada, to help raise awareness for its cause.

• Oprah fans rejoice! Her OWN network will arrive in Canada courtesy of Corus entertainment.

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