• So You Think You Can Dance Canada named a bunch of new sponsors for its fourth season. Expect to see product integrations from Chevrolet, HTC, McDonald’s, Mentos and Ubisoft between pops, locks, crumps and… I dunno… clonks?
• The Toronto International Film Festival tapped Launch!, a promo and shopper marketing agency, to promote its upcoming exhibition “Fellini: Spectacular Obsessions.” Brand reps dressed in 60s apparel handed out promo material for the new show in downtown Toronto.
• When the bar tab from the Boston Bruins’ Stanley Cup victory party went public, Amstel had a good idea to find the player who ordered the single Amstel Light in order to give them a bunch of free beer. Problem was, it wasn’t a Bruin who ordered it. Looks like it was a Canucks fan who crashed the party. Cheers, madam.
• A neat list of 12 trends from Cannes, courtesy of The Social Practice.
