Marketing Bits: Strategically shoeless and political pickers

• The gang at Strategic Objectives will be working shoeless on April 5, part of an TOMS awareness campaign to benefit shoe-less kids in developing nations. • Likening it to a “fantasy hockey pool for political junkies,” Hill & Knowlton have unveiled their Election Predictor. • Kudos to Grace Foods and Scotiabank Caribana, named Sponsors […]

• The gang at Strategic Objectives will be working shoeless on April 5, part of an TOMS awareness campaign to benefit shoe-less kids in developing nations.

• Likening it to a “fantasy hockey pool for political junkies,” Hill & Knowlton have unveiled their Election Predictor.

• Kudos to Grace Foods and Scotiabank Caribana, named Sponsors of the Year at a recent Festivals and Events Ontario conference “for an innovative partnership in the Tropical Rhythms Food Festival event.”

• What does Conrad Black think of the future of the U.S. newspaper business? Not much. As James Mackintosh of the Financial Times reports, Black says “the future of newspapers lay in home printing, rather than the current fashion for iPad distribution. This would deal with the ‘terrible albatrosses’ of print plants and distribution costs, he said, pushing printing costs onto customers. He criticised current internet efforts as designed to ‘ensnare’ people into the existing expensive systems.”

• The Prince Edward Island Cattle Producers, PEI Department of Agriculture and Fresh Media have created PEI Burger Love, pitting several of PEI’s best burger joints against each another in a vote-off to determine the provinces’ best burger.

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