Last year, when Marketing announced its Best of 2014 winners, it celebrated a growing media agency from Quebec, an innovative media company from Toronto and a CPG company that took a stand. Marketing‘s editorial staff are once again ready to look back over a year’s worth of change to find the Agency, Media Player and Marketer of the Year for 2015.
But this year’s search will be a little different. A little broader. A little bigger.
Marketer Of The Year
As always, Marketing staff is looking for brands that have excelled in their field, introduced new products to smartly address changing consumer tastes, launched stellar and successful campaigns or used the marketing discipline to drive business results. Marketer of the Year is always a celebration of bold decisions and strong growth in a field burdened by tight budgets, ever-changing media options and fickle customer demands. Only brands that have had an outstanding 2015 and are planning for future success need apply.
• Download the Marketer of the Year form
Media Player of the Year
Media owners of every stripe are exploring new options to connect brands with audiences. The online world has offered a bevy of new channels and a huge data set to parse it, but print, television, out-of-home and radio remain rabid in their quests for client budgets. Companies that have built and delivered audiences, expanded their business and found relevance with clients should apply.
• Download the Media Player of the Year form
Agency of the Year
Marketing wants to make sure agencies of every discipline are heard at the nomination phase of this year’s program. While there are many challenges shared by creative, PR and media agencies, they also face unique hurdles when competing for client work. So this year, Marketing will create separate shortlists for each of those three disciplines in their search of the single best agency of 2015.
Nomination forms
• Agency of the Year (Creative)
• Agency of the Year (Media)
• Agency of the Year (PR)
Tech Player of the Year
A brand new category for a growing segment of the industry. A tech player produces technology that helps brands and marketers do their jobs better. That can mean data collection and analysis. It can mean providing access to programmatic ad buying and selling. It can mean using 1s and 0s to develop new products that reach consumers in a way beneficial to brands. Canada is brimming with technical innovators vying for marketing dollars. Those who have found funding and are producing real-world products for CMOs will likely find themselves on the shortlist for this award’s inaugural run.
Download the Tech Player of the Year form
Nominations must be received no later than Oct. 9, 2015. Download the appropriate form for more details.
