Retailers beware: if Marketing’s not-so-scientific reader poll represents the majority of shoppers, you’re probably seeing some significant drop in store visitors this Christmas.
Marketing asked readers “Are you shopping online to buy Christmas presents in 2010?” in its weekly poll, which launched Monday.
Of the five available answers, the vast majority–54.6%–chose “Malls are for suckers. [Online shopping is] a regular part of my holiday shopping.”
One hopes there aren’t too many retail marketers included in that group.
Are you shopping online to buy Christmas presents in 2010?
1. Malls are for suckers. It’s a regular part of my holiday shopping – 54.6%
2. No, I like the mall experience – 22.3%
3. This is my first time, and I’m jumping in with both feet (spending more than $100) – 7.7%
4. This is my first time, but I’m being cautious (spending less than $100) – 7.7%
5. No, I don’t trust online shopping security – 7.7%
