Watch the first episode of Marketing for Change
The role of the chief marketing officer or top marketer is changing dramatically and at an accelerating pace. It’s not enough any more to find an agency and make winning advertising. Success for a CMO in today’s world means meeting the challenges in mobile marketing, social media and branded content. Success also means being able to master big data and analytics, often in real time, and glean consumer insights that were much more difficult to access in the past.
To help marketing professionals make sense of these changes and learn best practices, Marketing has lined up the country’s top marketers to share their insights in a thought leadership series called Marketing for Change: Canada’s leaders discuss evolution in the marketing c-suite. We ask our experts to discuss the evolution of the CMO’s role and explain which skills are absolutely necessary to survive and thrive in today’s competitive landscape.
In our first episode, we talk to Duncan Fulton, who acts as senior vice-president of communications and corporate affairs at Canadian Tire Corporation and CMO for both FGL Sports and Mark’s.
Learn more about the series and who’s coming up next on our Marketing for Change page, or visit MarketingTV now to watch the first episode.
