Here’s a quick look at the most read stories on MarketingMag.ca for the week of Nov. 28.
1. Channer helms Red Lion for Publicis
Brett Channer, former chairman and executive creative director of Saatchi & Saatchi Canada, is now chief creative officer of a new Publicis-owned agency called Red Lion.
2. Astral switches off the ordinary
Astral’s new national consumer ad campaign focuses on building awareness, particularly in English Canada, as well as boosting the company’s highly diverse programming and entertainment brands. But it does so with a twist. The new creative slate, with the strapline “Switch off the ordinary,” gives new meaning to “character building.” In the blink of an eye, Grandma transforms into a Lady Gaga-esque pop star that goes on tour and mechanics turn into sophisticated fashion critics.
Every week we showcase a handful of ads from around the world that, for reasons good and bad, we think you should take a look at. Here are six ads you must see because…
4. The meteoric rise of Duncan Fulton
With a PR pedigree and an all-in commitment to social and digital, FGL Sports’ new CMO is turning heads and stocking up on talent.
5. Taxi lands ‘mammoth’ account in Calgary
Rocky Mountain Dealerships has tapped Taxi’s Calgary office to oversee a complete brand makeover and communicate its new corporate image to both customers and employees.
