Here’s a quick look at the most read stories on MarketingMag.ca for the week of August 29.
1. Frito Lay, like, totally nails Facebook giveaway
Betcha can’t give away just one. To drive awareness and trial of its newest flavour, Spicy Ketchup, Frito Lay Canada recently launched a Facebook initiative in which everyone “liking” the brand on the social media site would receive a coupon for a free 75-gram bag of the chips redeemable at Mac’s, Couche Tard and Circle K convenience stores across the country.
2. Joe Fresh launches campaign ahead of Fifth Avenue debut
Joe Fresh has launched a national television campaign and its latest look book in support of its new fall collection that includes classic items with a twist.
3. Edmonton hair salon responds to black eye ad
A cutting edge ad campaign by an Edmonton hair salon has set the internet abuzz with debate over whether it glorifies domestic violence.
4. Video: American retailer mixes it up on Toronto’s poshest strip
Nestled between Hermes and Burberry along Toronto’s Bloor Street West in the heart of the city’s Yorkville district is the newest retail haven for fashion-forward females with deep pockets.
5. Watch This: Pearson pops surprise for TIFF promotion
With the Toronto International Film Festival (TIFF) just around the corner, everyone seems to be jumping on the movie bandwagon. Even Toronto’s Pearson Airport has joined in. On Aug. 26, over 1,000 boxes of popcorn poured down a baggage carousel to greet passengers arriving in Terminal 1.
