Here’s a quick look at the five most recommended stories on MarketingMag.ca for the week of Oct. 3.
1. Telus goes pink in breast cancer awareness campaign
Telus is inviting Canadians to celebrate their “breast friends” in the latest iteration of its ongoing fundraising partnership with the Canadian Breast Cancer Foundation.
2. Watch This: BMW in the dark
Cundari and Media Experts put together a domination on The Globe and Mail Tuesday to promote BMW‘s brand innovation.
3. Aeroplan gears up for phase two of national campaign
Aeroplan is still welcoming members to “the club” for the second flight of a national multi-platform campaign.
4. Yahoo, ABC News deepen digital news partnership
ABC News is joining forces with Yahoo to deliver more digital news content to their audiences.
5. Maple Leaf continues natural push with Dempster’s campaign
Canada Bread Company has launched a 30-second television commercial from JWT to remind consumers that it’s Dempsters brand is made from natural whole grains, right here at home.
