Here’s a quick look at the five most recommended stories on MarketingMag.ca for the week of January 23.
1. Aaron Starkman had the (first) worst day in advertising
It started with shrinking chicken and ended with a focus group nightmare. Aaron Starkman, newly made partner at Rethink’s Toronto office, took the “prize” at the inaugural Worst Day In Advertising party with a tale from his early days as a copywriter.
2. Scotiabank redefines ‘Richer’ campaign
Scotiabank wants Canadians to define their own wealth through a new national marketing campaign that launched as part of the bank’s ongoing “You’re Richer Than You Think” brand platform.
3. Apps move Facebook beyond the “like”
There is no shortage of discussion on the marketing value of a Facebook “like,” but the social media service’s 60 new apps may expand that conversation to new heights.
4. Does data collection affect consumer behaviour?
Consumers are becoming more aware of online data collection as they come to increasingly rely on internet services. A recent Forrester survey asked “Do people care if companies collect their data, and does it affect their decisions about the companies?”
5. CTC unveils new global platform
Australia will be the first to see the Canadian Tourism Commission’s (CTC) new global marketing platform when it kicks off Down Under ahead of a broader roll-out.
