Here’s a quick look at the five most recommended stories on MarketingMag.ca for the week of July 25.
1. Bensimon Byrne beats the heat
July 21st was Toronto’s hottest day of the year (so far – ugh!). Temperatures reached as high as 37.9 degrees. While everyone was trying to escape the sun, Marketing travelled to the offices of Bensimon Byrne to check out how the team stayed cool.
2. Watch This: John St ‘immortalized’ in Toronto
Toronto agency John St., (named for the street it calls home) turned 10 this year. As part of the celebration, the City of Toronto bestowed one of its highest honours on the company… not that anyone will notice.
3. OMD Canada names Cathy Collier CEO
OMD Canada named media veteran Cathy Collier its new CEO.
4. From daytime soaps to store shelves
Fusion Brands launched Jabot Cosmetics Red Carpet collection, based on a faux beauty line from CBS’s long-running The Young and the Restless.
5. McDonald’s Canada makes healthier Happy Meals
McDonald’s Canada is adding dairy and trimming some of the fat from its Happy Meals as part of a broader health push.
