THE FUTURE OF GROUP-BUYING IS LOYALTY
As the bubble bursts for group-buying sites like Groupon and Living Social, San Francisco-based Bloomspot is surging ahead with targeted local offers that connect high-quality merchants with their best customers. Co-founder and Canadian expat Jasper Malcolmson believes he’s nailed the online-deal model that will stick.
FACEBOOK MAKES BIG CHANGES TO ADVERTISING OPTIONS
Messages from brands such as Walmart and Starbucks may soon be mixed in with your Facebook status updates and baby photos from friends and family.
ZULU HIRES TWO MORE CREATIVE DIRECTORS
Zulu Alpha Kilo has added two new creative leaders to its Toronto office.
JOHN ST. A WINNER IN TED COMPETITION
A Rethink Breast Cancer ad created by Toronto agency John St. has been named one of the 10 winners of the second annual TED Ads Worth Spreading competition.
STAT ATTACK: WHO’S WATCHING TV
As more screens surround our lives and technology serves up more entertainment options than ever before, Canadians continue to cling to the security of the television set and the schedule it provides.
