SHOP.CA AIMS TO REVOLUTIONIZE ONLINE SHOPPING FOR CANADIANS
There’s an ambitious new Canadian e-commerce site set to launch in May called Shop.ca, and its founders are hoping it will revolutionize the way Canadians buy online.
MULTICULTURAL MARKETING: THE FILIPINO MARKET IS BIGGER THAN YOU THINK
Pay attention to the nannies. For real.
WHAT YOU NEED TO KNOW ABOUT PINTEREST
In their most basic form, today’s popular social media sites are really no different than old-school arts and crafts projects, only more convenient and less timely. Gone are the days when scissors, construction paper and a pile of glue sticks were vital to chronicle one’s life. Facebook’s new Timeline for instance, allows users to create an online scrapbook one picture and post at a time. Instagram uses digital filters to crop and mat a photograph into a piece of art. And then there’s Pinterest…
BEST BUY UNWRAPS FACEBOOK MARKETING PROGRAM
To get Best Buy associated with some of the season’s hottest tech gifts, DDB Canada is mixing new media with old parlour games.
TAXI BATTLES POTHOLES WITH IPHONE APP
The Montreal office of advertising agency Taxi has created an iPhone app that allows users across the world to report the location of potholes.
