COLUMN: DON’T BE TEMPTED BY AUTHENTICITY
As the world becomes smaller and your audience more cosmopolitan, they inherently become more cognizant about how they differ from other audiences. And that is when you pounce.
BBM RELEASES NEW PPM RADIO STATS
BBM has released its newest PPM (portable people meter) radio statistics for Calgary, Edmonton, Toronto, Vancouver and Montreal. The statistics, which reflect a survey period from Nov. 28, 2011 to Feb. 26, 2012, reveal the size of radio audiences by station and market.
WALMART SET TO TWIST WITH MITCH JOEL AND CO.
Twist Image is ready to help Walmart Canada make “significant strides” in the digital realm, said Mitch Joel, president of the agency which just won the retail giant’s digital assignment in a competitive review.
MEC EXPANDS PRODUCT BASE, PLANS MARCOM CHANGES
Mountain Equipment Co-op (MEC) has announced the addition of 1,400 new products to its stores in 2012, reflecting the retailer’s expansion into active lifestyle categories such as running, cycling and yoga.
GOOGLE OPENS NEW STORE TO HELP USER PLAY MORE
Google‘s digital marketplace for mobile applications, music, movies and books is unifying under a new name in an effort to spruce up the shopping experience.
