The casual-wear brand, which became a CFL partner in 2013, is hosting four pop-events in neighourhoods across the city from Nov. 26 to Nov. 29. Football fans can test their skills, such as agility, speed, strength and accuracy. Scores will be tracked and the winner from each day will get two tickets to the Grey Cup game.
“As Mark’s continues to find ways to connect and engage with our customers, we wanted to create an ultimate football experience for all fans,” said Sabrina Lalonde, associate VP of marketing channels at Mark’s, which is owned by Canadian Tire Corporation. “[The pop-up events] allowed us to find ways to share in the excitement for the Grey Cup coming to Vancouver.”
At an event at Robson Square on Nov. 27, Mark’s is providing the media with interview opportunities with BC Lions alumnus, as well as spokespeople from Mark’s and the CFL. The Grey Cup trophy will be on site from 4 p.m. to 5 p.m.
Lalonde said the hope is to draw attention to Mark’s partnership with the CFL as well as to Jumpstart Charities. Participants in the skills competition will be encouraged to make a donation to Jumpstart Charities, which provides kids from low-income families with the opportunity to experience organized sports.