Mars buying some of Procter & Gamble’s pet food brands for $2.9 billion

Mars is buying some of Procter & Gamble’s pet food brands for $2.9 billion to help strengthen its pet care business. Mars Inc. is acquiring P&G’s Iams, Eukanuba and Natura brands in North America, Latin America and certain other countries. The company better known for its candy brands already owns pet care brands such as […]

Mars is buying some of Procter & Gamble’s pet food brands for $2.9 billion to help strengthen its pet care business.

Mars Inc. is acquiring P&G’s Iams, Eukanuba and Natura brands in North America, Latin America and certain other countries.

The company better known for its candy brands already owns pet care brands such as Pedigree, Whiskas, Banfield and Royal Canin.

P&G says it is exiting the pet care category as part of its strategy to concentrate on its core businesses.

The transaction excludes mostly European Union countries. P&G says it’s developing alternate plans to sell its pet care business in those markets.

The deal is targeted to close during the second half of the year.

Brands Articles

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs

Metrolinx launches public education campaign

New campaign from Grey intends to drive awareness of approximately 500 projects