Poutine has long been a popular item at Quebec’s McDonald’s locations, but the quick-serve chain is now offering the French Canadian staple as a permanent addition to its menu at every location across the country.
According to the The NPD Group, the market for poutine in Canada is huge, representing $79 million in sales annually. The company first introduced the dish more than 10 years ago in Quebec and has long hear requests from consumers in other markets make it a country-wide offering.
“We often adapt recipes from other countries, but in this case poutine is homegrown fare,” said Anne Parks, director of menu management at McDonald’s Canada, in a release.
In line with its transparency position, the company also announced it will be making its poutine using “real Quebec cheese curds and gravy.” The dish is available as of Wednesday and will be priced at $3.99 plus tax.
A full marketing campaign including TV ad by Cossette, digital marketing by Tribal DDB and in-store merchandising accompanies the launch. GolinHarris handled PR for the launch, OMD handled media.
