Faulhaber Communications is promoting the fall-winter and holiday season campaign for social enterprise Me to We as part of pro-bono work for the PR firm.
It’s the first time Me to We has had an external agency working on a campaign, says Faulhaber Communications president and CEO Christine Faulhaber.
The project includes strategic media relations and influencer relations to keep the brand top-of-mind with fashion and lifestyle consumers during the holiday season and managing an initial launch event that took place last month at Faulhaber’s FShoppe showroom in Toronto.
Half of Me to We’s profits are donated to WE Charity, with the other half reinvested into the communities in Kenya and Ecuador, where Me to We Artisans products are hand made to help them break the cycle of poverty.
“We always want to engage the team,” Faulhaber says, noting the project is an ideal way to engage her millennial employees who were looking for meaningful ways to give back.
Faulhaber says each Me to We product contains a unique Track Your Impact code that when entered online online at trackyourimpact.com enable buyers to learn more about the impact of their purchases.
The code “has really moved the needle. People, especially millennials, love to know where the money goes. It’s not this grey area any longer.”
Me to We’s most popular product, the Rafiki bracelet (meaning friend in Swahili) is made by women in Kenya. Every Rafiki beaded bracelet that sells for $10 can give a child healthy school lunch or school supplies for one month or a month of clean water to a family.
The holiday collection launches online on Nov. 1 at shop.metowe.com. Products can also be purchased at the first We store at the Toronto Eaton Centre or at retailers such as Staples, Nordstrom and Chapters Indigo.
