Mountain Equipment Co-op (MEC), the Canadian retail destination for outdoors enthusiasts, has hired a new executive in charge of communications and marketing.
Norm Norris recently stepped into the role and is working to expand MEC’s digital communications efforts, boost store and web sales and build up the brand.
MEC’s website is its fastest-growing sales channel and Norris will devote much of his time to overseeing development and execution of a digital communications and member engagement strategy.
Norris comes to MEC from Apple, where he most recently held a five-year senior marketing post. Before Apple, Norris was a high school teacher for eight years.
MEC has 14 retail stores in Canada and more than three million members across the country. This is a special year for the Vancouver-based company as it is celebrating its 40th anniversary.
