Milos Raonic becomes Canada Goose brand ambassador

Tennis sensation named outdoor brand's latest Canadian face

Jeromy Lloyd August 05, 2014

Outdoor clothing brand Canada Goose announced Tuesday that it has partnered with tennis star Milos Raonic.

Raonic, currently ranked seventh in the ATP men’s tennis rankings, is not the first Canadian to become a “goose person”; Antarctic traveler Ray Zahab and mountaineer Laurie Skreslet are among those already lending their reputation to bolstering the brand’s expanding global reputation.

While he has never crossed a frozen continent and is not known for his mountain climbing skills, Raonic said in a release he’s proud to work with a company “so committed to putting the global spotlight on Canadian talent. I want my career to make a difference and I hope to inspire more Canadians to play tennis, so our country can produce more top players in the future. I can’t wait to share my continued successes with fans across Canada and around the globe.”

Dani Reiss, Canada Goose’s CEO, said the brand prefers to work with ambassadors who “dream big dreams and take big swings… With his career-making performance at the French Open and Wimbledon, Milos Raonic has put our country on the map and we’re thrilled to welcome him to our family. Best of all, we know this is just the beginning for him and we’re excited to support Milos throughout his career.”