More 2014 MIAs finalists – shortlist #2

With the Media Innovation Awards quickly approaching, Marketing has released the second of three shortlists.

After publishing the first list Wednesday, here’s list number two. The final list will be published in Friday’s Marketing Filter.

MIAs winners will be revealed at the annual gala held Nov. 27 at Toronto’s Sheraton Centre Hotel.

BEST USE OF CONTENT

Content Integration

•Stanfield’s/Comedy Exposed: Stanfield’s and John St.

•Watchdogs: Communication Breakdown: Ubisoft Canada and ZenithOptimedia

•Camera Proud: Unilever, Dove and Mindshare

•McDonald’s The Players/Les McJouers: McDonald’s Restaurants of Canada Limited and Touché OMD

•Kraft/MasterChef Canada: Kraft and Starcom MediaVest Group

Best in Consumer Engagement

•IKEA House Rules: IKEA and Leo Burnett, Toronto/Jungle Media

•Stanfield’s/Comedy Exposed: Stanfield’s and John St.

•Absolut Inspire: Corby Spirit & Wine – Absolut and Isobar

•Camera Proud: Unilever, Dove and Mindshare

•Addition Elle Ashley Graham: Reitmans Addition Elle and Touché OMD

•Feed the Beast: General Mills and Cossette Media

Branded Content

•We All Play For Canada: Canadian Tire and Touché Toronto

•Ice Truck: Canadian Tire and Touché Toronto/North Strategic/Taxi

•Grolsch “Choose Interesting”: SABMiller Canada and PHD Canada

•Stanfield’s/Comedy Exposed: Stanfield’s and John St.

•Target 13^th Edition Chatelaine: Target Canada and Carat

•Canon Originals: Canon Canada and MediaCom Canada

BEST USE OF DIGITAL CHANNELS

Best in Websites and Microsites

•IKEA House Rules: IKEA and Leo Burnett, Toronto

•Royal Canadian Mint – Heart of the Arctic: Royal Canadian Mint and Cossette Media

•#WhatItTakes: FGL Sports, Sport Chek and Touché Montréal

Best Use of Display

•See, You Do Snore: GSK and Grey

•XBOX One Source: Microsoft XBOX One and Starcom MediaVest Group/Liquid Thread

•Aeroplan Video Wallpaper: Aeroplan and Cossette Media

•The Nastiest House in Canada: Canadian Tire and Touché Montréal

Best in Mobile

•Breathe Right Sleep Clinic: GSK and Grey

•Kringl: The Proof of Santa App: Make-A-Wish Canada and Zulu Alpha Kilo

•UNMAS Sweeper: United Nations Mine Action Service and Critical Mass

Best in Digital Technology

•Kringl: The Proof of Santa App: Make-A-Wish Canada and Zulu Alpha Kilo

•The Priceless Bat: Lanctôt Ltée (Louisville Slugger Canada) and Taxi Canada

•Subaru WRX: Xbox: Subaru Canada and OMD Canada

•Sun Activated Coupon: Zealios Skin Care and TBWA\Toronto

Best in Social Media

•Addition Elle Ashley Graham: Reitmans Addition Elle and Touché OMD

•Memory Project: Historica Canada and Rethink

•Ice Truck: Canadian Tire and Touché Toronto/North Strategic/Taxi

•Absolut Inspire: Corby Spirit & Wine – Absolut and Isobar

•We All Play For Canada: Canadian Tire and Touché Toronto

•Gold Rush: Discovery Channel and Grip Limited