Mott’s Clamato is spicing things up by sponsoring Top Chef Canada, now airing its third season on the Food Network.
The campaign includes product integration in a “Quickfire Challenge,” how-to vignettes on making different Caesar cocktails featuring Mott’s “Caesar mixing officer” Clint Pattemore, and a “Win like a Top Chef” promotion on Facebook.
“We’ve definitely noticed an influx of interest surrounding food and cocktail pairings, especially [among] our fan base on our Facebook page,” said Jonathan Yeh, the Mott’s Clamato brand manager at Canada Dry Mott’s. “We believe this is a great sponsorship opportunity because Top Chef Canada resonates extremely well with our community.”
As part of the “Win like a Top Chef” promotion, fans can choose their favourite chef to remain in the competition week-over-week on the Mott’s Clamato Facebook page. If their chef survives elimination, participants have the chance to win $50,000 in prizes, including Le Creuset cookware, Weber gas grills, GE appliances and cash.
Mott’s has “illustrated a strong commitment to the show through their partnership, and brought an excellent extension with the launch of their Win like a Top Chef campaign,” said Errol Da-Re, senior vice-president of sales at Shaw Media, in a release. “This is truly a winning combination.”
The sponsorship was secured by Mindshare, Black Rock Marketing Group is managing the promotion and Veritas Communications is handling the Facebook execution.
