Moya Brown
Campbell Canada has named Moya Brown its new vice-president of marketing.
Brown has spent the past 12 years at Campbell Canada, where she has occupied progressively senior positions in marketing. She arrived there in 2002 after serving as brand manager at Procter & Gamble.
Brown has been credited with heading the revitalizations of both Campbell’s Ready-to-Serve and Chunky soup lines, moves that have been well received by retailers. Since February, she has led the reworking of nearly 50 of the brand’s soups, including both boxed and canned soups, giving existing flavours new looks and packaging and introducing new varieties. She also took the Gardennay and Creations lines and rebranded them under the Everyday Gourmet banner.
In her new role, she will be responsible for the overall leadership and direction of marketing at the company, and she will be taking the reins of the company’s soup, snacking, beverage and grocery portfolios.
“A classically-trained marketer, Moya’s passion for consumer-driven and truly integrated marketing will be critical to building and growing our brands with strategic focus and executional excellence,” said Ana Dominguez, president of Campbell Canada, in a release.
Brown takes over the role once held by Mark Childs, who left the soup company last summer to fill the CMO position at Samsung Canada.
