Cue Digital Media has partnered with Napa Auto Parts to create a series of webisodes showcasing the company’s involvement with Jensen MotorSport, one of the teams racing in the Firestone Indy Lights race – one of the events scheduled for this weekend’s Honda Indy in Toronto.
Starring Wilder Weir (co-host of Corus Entertainment’s Oh So Cosmo) and Jessie Sulidis (The Bachelor), the videos will showcase the Jensen MotorSport cars and drivers, as well as provide behind-the-scenes access to racer parties and other events. “It should all make for some highly entertaining branded content,” said Cue Digital Media CEO David U.K. in a release.
The videos will appear on sites including Heavy.com and BNQT Media’s suite of properties, a series of sites targeting males 18-34. According to BNQT literature, the audience is both “highly engaged and consume[s] like adult hippos.”
Established in 2003, Cue Digital Media specializes in creating digital branded content for advertisers. The company also represents online entertainment properties that reach between 500,000 and 3 million unique visitors each month.
