Canadian NBA star Steve Nash has inked a three-year deal with Liquid Nutrition Group that will see him provide a marketing assist to the Montreal-based smoothie chain.
The Phoenix Suns star and two-time NBA MVP will be an equity partner as the chain embarks on an “aggressive” growth strategy that will see it open stores in 35 markets across Canada and the U.S. The deal enables Liquid Nutrition to use Nash’s name and likeness for marketing purposes.
In a release, Nash said that Liquid Nutrition is perfectly aligned with his commitment to living a “healthy, well-rounded lifestyle.”
“We are thrilled to have Steve join the Liquid Nutrition team,” said Liquid Nutrition president Glenn Young in the release. “Steve embodies the spirit of our company and will relate very well with our customers – many of whom strive to life the healthy lifestyle that Steve represents.”
