Neal Brothers Foods has named ChizComm as its agency of record as it expands its brand into the U.S.
ChizComm, a Toronto-based marketing communications agency, will collaborate with Neal Brothers on all PR, social media, digital marketing, events and marketing efforts.
Founded by brothers Chris and Peter Neal in 1988, Richmond Hill-based Neal Brothers aims to make “better for you” snacks that are healthier than the norm. Its recently launched a line of kettle-cooked chips in the U.S.
That makes “this the perfect time to partner with a Canadian agency that specializes in building brand awareness in America,” said Peter Neal, in a statement.
Neal Brothers has used a variety of agencies on a project basis over the years, but was looking for a full-time agency to help the company expand its brand and manage marketing activities as it moves into the U.S.
ChizComm pitched Neal Brothers for the business. “As fellow foodies and huge fans of the brand, we saw an opportunity to work on a business that we are truly passionate about,” says Harold Chizick, president and CEO of ChizComm. “This was not a part of a larger RFP– they were just quietly keeping the feelers out for when they saw a partner they felt was a good match.”
Chizick believes ChizComm’s proximity to Neal Brothers’ office and understanding of U.S. consumers allowed the agency to win the account.
